Suzzanne Laidlaw – Lenspresso

Case Study - Photography, Social Media Marketing, Videography

Suzzanne Laidlaw works with CEOs, executives and business owners through her one to one and group coaching programs to create positive changes in their business and work to achieve and exceed their goals.

Overview:

Suzzanne and her team were aiming to boost their online brand presence in order to continue working towards her greater goal of being a “Millionaire of Hearts” – to reach and inspire the lives of one million people. They wanted to create videos and images to showcase Suzzanne’s expertise and engage with their target audience, as well as for their new website.

Objective:

We defined Suzzanne’s four key content pillars, based on her ideal client, to educate, inform and inspire her audience.

Strategy:

We created a series of educational videos, tips and personal posts, showcasing Suzzanne’s wealth of knowledge and positioning her as the expert in her field. Our aim was to consistently engage with the audience to increase brand recognition.

Results:

After just one month of implementing our strategy, Suzzanne’s Facebook reach increased by 51.8%. Her personal LinkedIn and business page also saw a spike in followers, and an influx of comments from people who were resonating with her content. Here are their statistics from the first 3 months that we worked with them:

Your content is in our hands…literally

#socialmediamanager #socialmedia #perthsocialmedia #perthmarketing #perthmedia

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Your content is in our hands…literally

#socialmediamanager #socialmedia #perthsocialmedia #perthmarketing #perthmedia

Powered by matcha, fuelled by edits, interrupted by Zoom.

#perthreels #perthphotographer #Perthevents #perthisok #perthcafe

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Open post by _lenspresso with ID 17891789853444683

Powered by matcha, fuelled by edits, interrupted by Zoom.

#perthreels #perthphotographer #Perthevents #perthisok #perthcafe

The Perth food scene has been killing it recently (or as per usual tbh)

So here is a collection of some of our faves from the first quarter of the year 📸 🍵 🥞 ☕️ 🍦

#perthfood #perthfoodadventures #perthisok #perthcafe #perthfoodies

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Open post by _lenspresso with ID 18367294462200442

The Perth food scene has been killing it recently (or as per usual tbh)

So here is a collection of some of our faves from the first quarter of the year 📸 🍵 🥞 ☕️ 🍦

#perthfood #perthfoodadventures #perthisok #perthcafe #perthfoodies

Although some weeks look like 24/7 behind the laptop, last week was close to the opposite of that.

Kicking off with a catch up and ending in Mandurah, shooting photo, video, and social media content scheduling, it was a full one!

#socialmedia #perthbusiness #perthreel #perthreels #perthbusinessowner

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Open post by _lenspresso with ID 17942838606140481

Although some weeks look like 24/7 behind the laptop, last week was close to the opposite of that.

Kicking off with a catch up and ending in Mandurah, shooting photo, video, and social media content scheduling, it was a full one!

#socialmedia #perthbusiness #perthreel #perthreels #perthbusinessowner

Last week was a week full of IWD events, meetings, and business growth.

#perthreels #perthreel #weekinthelife #dayinthelife #perthisok

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Open post by _lenspresso with ID 18089568281163460

Last week was a week full of IWD events, meetings, and business growth.

#perthreels #perthreel #weekinthelife #dayinthelife #perthisok

Not all headshots need a plain backdrop.

For practitioners, your space is part of your brand. Shooting in-clinic creates context, credibility, and connection.

This session with @maylands_healthcarehub is a perfect example.

#perthphotographer #perthisok #perthcontent #perthheadshots #perthmarketing

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Open post by _lenspresso with ID 18143142859471631

contact@lenspresso.com.au

Case Study - Photography, Social Media Marketing, Videography

Overview:

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Strategy:

Results:

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