Case Study - Photography, Videography
Sonny Cove designs high-quality, pet-friendly products that enhance everyday living, keeping furry companions happy while maintaining a home that feels effortless, tidy, and considered.
Overview:
Ahead of their official launch, the founders of Sonny Cove approached us to develop a suite of visual assets to support a strong and confident market entry. With a clear understanding of their audience as pet owners themselves, they arrived with initial creative concepts grounded in real-life experience.
Our role was to translate those ideas into structured, high-performing launch assets, bringing strategy, production expertise, and technical execution to ensure the content was not only visually refined, but commercially effective.
The focus was on producing Facebook ad videos supported by a comprehensive library of photography that could be utilised across the website, social media, and ongoing advertising.
Strategy:
When marketing a product, clarity is key. The product must be positioned as the solution to a familiar problem.
We developed a series of ad concepts based on common pain points experienced by pet owners, ensuring the content felt instantly relatable while clearly demonstrating value.
Each video was intentionally designed to highlight both features and benefits, including:
- Ease of use and simple setup
- Quick cleaning and fast drying
- Compact storage and pack-away functionality
- A curated range of colour options to complement home interiors
By placing the product within everyday scenarios, the content allowed viewers to see themselves using Sonny Cove products – reinforcing practicality without sacrificing aesthetic appeal.
To support the video content, we also captured a wide range of still imagery on shoot day. This included lifestyle imagery, product detail shots, and clean hero visuals for website banners, social content, and ad creatives, ensuring consistency across all brand touchpoints from day one.
Results:
The final suite of videos and imagery formed the foundation of Sonny Cove’s launch campaign and was used across Facebook advertising, the website, and social platforms. The content supported a successful product launch, giving the brand a polished, professional presence from the outset.
The photography continues to be used extensively across Sonny Cove’s website and digital channels, providing a cohesive and elevated visual identity that reflects the brand’s values and positioning.
