Case Study - Photography, Videography, Social Media Marketing
Kings Rd Construction combine exceptional design with uncompromising craftsmanship to create homes that are as enduring as they are beautiful.
Overview:
Kings Rd Construction approached us with a clear vision: to elevate their social media presence so it accurately reflected the calibre of their work and positioned the brand as a premium leader within the residential construction space.
At the time, content was shared inconsistently and lacked a cohesive visual identity. This presented an opportunity to refine the brand narrative, establish clarity across messaging, and create a social presence that felt intentional, elevated, and aligned with their market position.
Within the first three months, the account achieved over 55,000 Instagram views, setting the foundation for sustained growth and increased visibility.
Objective:
Our key objective for Kings Rd has been to translate the Kings Rd Construction brand seamlessly across social platforms while expanding reach, engagement, and audience quality – all while maintaining a distinctly premium aesthetic.
Strategy:
A considered content framework was developed, anchored by clearly defined content pillars. This allowed for a balanced mix, from behind-the-scenes team insights that humanised the brand, to curated project features that showcased craftsmanship, detail, and design integrity.
Alongside content creation, we refined the profile itself, ensuring every touchpoint reflected the brand’s positioning. This included archiving outdated content, removing inactive followers, and updating the bio to align with current offerings and messaging.
The result was a streamlined, cohesive presence that felt both elevated and purposeful.
Results:
Since implementation, Kings Rd Construction has achieved:
- 550% increase in reach
- Over 75,000 views across Instagram
- 300% increase in profile visits
- 180% increase in direct message enquiries
Content is now shared consistently, with noticeably higher engagement and reach than prior to strategy implementation. Monthly content blends trend-led formats with curated project features and team-led storytelling, resulting in a polished, high-quality feed that reinforces the brand’s premium positioning.
