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Case Study - Photography, Social Media Marketing, Videography

Suzzanne Laidlaw works with CEOs, executives and business owners through her one to one and group coaching programs to create positive changes in their business and work to achieve and exceed their goals.

Overview:

Suzzanne and her team were aiming to boost their online brand presence in order to continue working towards her greater goal of being a “Millionaire of Hearts” – to reach and inspire the lives of one million people. They wanted to create videos and images to showcase Suzzanne’s expertise and engage with their target audience, as well as for their new website.

Objective:

We defined Suzzanne’s four key content pillars, based on her ideal client, to educate, inform and inspire her audience.

Strategy:

We created a series of educational videos, tips and personal posts, showcasing Suzzanne’s wealth of knowledge and positioning her as the expert in her field. Our aim was to consistently engage with the audience to increase brand recognition.

Results:

After just one month of implementing our strategy, Suzzanne’s Facebook reach increased by 51.8%. Her personal LinkedIn and business page also saw a spike in followers, and an influx of comments from people who were resonating with her content. Here are their statistics from the first 3 months that we worked with them:

Our Work

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Testimonials:

Our Latest Work

If we were to start a brand new Instagram account in 2026, here’s the 3 things we’d do:

1. Choose your top 3-4 content pillars.
Not only will it make it easier to decide what to share, your audience will start to relate certain topics in their day-to-day lives with you.

2. Be consistent.
1% every day is better than having to keep starting from scratch.

3. Engage.
Not only with those on your posts, but also on those in a similar niche to your own.

#socialmedia #socialmediamarketing #perthsocialmedia #perthsocials #perthcreatives #perthcreative #perthsocialmediamanager #perthisok #perthlife #perthbusiness #perthbusinesses #perthbusinessowner #perthbusinessowners #perthmarketing #perthphotographer #perth #instagramtips #marketingtips #2026 #newyear #perthvideographer #perthcontent #perthcontentcreation #perthcontentcreator

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Open post by _lenspresso with ID 18023445368795926
If we were to start a brand new Instagram account in 2026, here’s the 3 things we’d do: 1. Choose your top 3-4 content pillars. Not only will it make it easier to decide what to share, your audience will start to relate certain topics in their day-to-day lives with you. 2. Be consistent. 1% every day is better than having to keep starting from scratch. 3. Engage. Not only with those on your posts, but also on those in a similar niche to your own. #socialmedia #socialmediamarketing #perthsocialmedia #perthsocials #perthcreatives #perthcreative #perthsocialmediamanager #perthisok #perthlife #perthbusiness #perthbusinesses #perthbusinessowner #perthbusinessowners #perthmarketing #perthphotographer #perth #instagramtips #marketingtips #2026 #newyear #perthvideographer #perthcontent #perthcontentcreation #perthcontentcreator

It’s 2026 and our books are officially open!

We hope you had a lovely Christmas break with your loved ones.

Now it’s full steam ahead!

If your 2026 business goals look like:
- consistent content
- new headshots and team photos
- “about us” videos

Let’s chat 💬

#perthphotographer #perthphotography #perthisok #perthlife #perthnewyear #2026 #2026content #newyearplanning #perthvideographer #perthvideo #perthvideography #perthbusiness #perthbusinesses #perthbusinessowners #perthcontentcreation #contentcreation #newyearcontent #perthcontentcreator #perthsocialmedia #perthsocialmediamarketing #perthmarketing #perthmarketingagency

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Open post by _lenspresso with ID 17929352826037850
It’s 2026 and our books are officially open! We hope you had a lovely Christmas break with your loved ones. Now it’s full steam ahead! If your 2026 business goals look like: - consistent content - new headshots and team photos - “about us” videos Let’s chat 💬 #perthphotographer #perthphotography #perthisok #perthlife #perthnewyear #2026 #2026content #newyearplanning #perthvideographer #perthvideo #perthvideography #perthbusiness #perthbusinesses #perthbusinessowners #perthcontentcreation #contentcreation #newyearcontent #perthcontentcreator #perthsocialmedia #perthsocialmediamarketing #perthmarketing #perthmarketingagency

A look into a week behind the camera 📸

We shot:

- A social media ad video for a tendering company
- Updated set of social media videos for the month
- Headshots, team photos and candids for a healthcare company
- Event photos and a highlight video

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Open post by _lenspresso with ID 17953261497046936
A look into a week behind the camera 📸 We shot: - A social media ad video for a tendering company - Updated set of social media videos for the month - Headshots, team photos and candids for a healthcare company - Event photos and a highlight video

POV: sitting here reading your favourite book on a Sunday afternoon listening to the crashing waves…

From the beautiful Ocean Reef @elvenpropertyau we shot recently 🌊

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Open post by _lenspresso with ID 18432605572107863
POV: sitting here reading your favourite book on a Sunday afternoon listening to the crashing waves… From the beautiful Ocean Reef @elvenpropertyau we shot recently 🌊

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