Case Study - Photography, Social Media Marketing, Videography

Suzzanne Laidlaw works with CEOs, executives and business owners through her one to one and group coaching programs to create positive changes in their business and work to achieve and exceed their goals.

Overview:

Suzzanne and her team were aiming to boost their online brand presence in order to continue working towards her greater goal of being a “Millionaire of Hearts” – to reach and inspire the lives of one million people. They wanted to create videos and images to showcase Suzzanne’s expertise and engage with their target audience, as well as for their new website.

Objective:

We defined Suzzanne’s four key content pillars, based on her ideal client, to educate, inform and inspire her audience.

Strategy:

We created a series of educational videos, tips and personal posts, showcasing Suzzanne’s wealth of knowledge and positioning her as the expert in her field. Our aim was to consistently engage with the audience to increase brand recognition.

Results:

After just one month of implementing our strategy, Suzzanne’s Facebook reach increased by 51.8%. Her personal LinkedIn and business page also saw a spike in followers, and an influx of comments from people who were resonating with her content. Here are their statistics from the first 3 months that we worked with them:

Testimonials: