Case Study - Photography, Social Media Marketing, Videography
WA Leaders inspires the next generation of leading privately-owned companies in Western Australia. Members are surrounded by a highly supportive and trusted community of Industry Experts and likeminded peers.
Overview:
When we first engaged the WA Leaders team, their primary marketing objective was to establish a social media presence. However, through our continuous collaboration over the past few years, their marketing goal has evolved significantly. We have successfully steered them towards engaging with their newly identified target audience and establishing themselves as industry experts, effectively positioning their brand for long-term success.
Objective:
Our current key objectives encompass two core aims: continuing to share the Leaders series with our audience in order to attract new high-quality signups; and secondly to establish our brand as pioneers in the networking and business education and growth space in Western Australia.
Strategy:
Our new content calendar strategically aligns with our content pillars in order to ensure we share a variety of posts, ranging from event photos and insights to foster connections, member showcases to enhance credibility, sharing authoritative content from other pages, and posts that evoke meaningful interactions. As a result, we are already witnessing a significant increase in reach, engagement and a growing number of followers across all our social media platforms.
Results:
Throughout the course of our enduring client relationship with the WA Leaders team, we have achieved remarkable growth for their Linkedin account, increasing followers by over 6000 in the last couple of years. The Facebook page has also experienced rapid growth, and our presence on Twitter continues to be strong.
As part of our efforts to continually engage our audience, we capture every event with photography and, on occasion, implement video sessions. These video sessions serve as a platform for our esteemed members to share their experiences and insights, allowing us to not only engage our existing audience but also attract potential new members.
Our Work:
